In this topic, we will analyze the options for strategies for the most common competitive conditions: in emerging industries; in a mobile, volatile market; in a mature industry with low growth rates; in an industry at a stage of stagnation or decline; in a highly segmented industry; for companies – industry leaders; for companies pursuing a leader; for companies that are competitively weak or in a state of crisis.
On the basis of these situations, we will consider how to ensure compliance with the strategy, firstly, the conditions of the industry and competition, and secondly, resources, competitive opportunities and threats and the competitive position of the company. To do this, you need to know the methods for assessing the internal and external situation and be able to calculate the pros and cons of the opportunities opening up.