Each industry has its own development trends and its own characteristics. Industry conditions and competition change under the influence of various forces and factors. The main drivers of competition are: changes in the long-term trends of economic growth of the industry; changes in the composition of consumers, the introduction of new products; entering or leaving […]
Tag: exit
Three typical competitive strategies (according to the theory of M. Porter)
In 1985, in the work “Competitive Strategy”, M. Porter introduced the concept of universal strategies and identified three main types of strategy: cost leadership, differentiation, focus. Table 2 Resource requirements by component Porter Matrix Competitive advantage Low costs Differentiation Area of competition Broad Purpose Cost leadership Differentiation Narrow purpose Focus on costs Focus on differentiation […]