Selective method to statistics

Selective observation refers to non-continuous observation. At the heart of this observation is the idea that a randomly selected part of the units can represent the entire population of the phenomenon under study according to the characteristics of interest. The purpose of sampling observation is to obtain information for determining the summary generalizing characteristics of […]

Social stereotypes of economic thinking and their impact on economic behavior

Human thinking is the product of millions of years of evolution based on the struggle for existence. In the process of this fierce struggle, the organization of thinking was improved, those qualities that ensured the survival of man were fixed and reproduced. Abstract-figurative thinking, capable of operating with classes of objects, developed, the conceptual apparatus […]


The image of modern civilization  is radically different from what it was fifty years ago. After the Second World War, despite differences in the level of economic development, all countries were involved in the world system of industrial economy, an integral part of which were the leading capitalist powers, socialist countries, including  the Soviet Union, […]

Differentiation strategies

In situations where consumer requests and preferences due to their diversity cannot be satisfied with standard products or the previous composition of sellers, differentiation strategies are applied. For successful differentiation, the company must study the requests, behavior, preferences of customers and their idea of the consumer value of the goods. After that, the company adds […]