To assess the existing strategy, it is necessary to return to the concept of strategy. First of all, it is necessary to assess the main directions of the company’s competition: by costs or by differentiating its goods, serving a wide group of consumers or a narrow niche of the market. The strategy is also influenced […]
Tag: dimension
Overall attractiveness of the industry and prospects for profitability
The final stage of the analysis of the industry and the competitive situation is a comprehensive assessment of the situation in the industry based on the answers to the previous six questions and the development of a conclusion about the relative attractiveness or unattractiveness of the industry in the short and long term. A number […]