In the event that most buyers are sensitive to price, companies try to lead in costs, increasing efficiency and reducing costs. The strategic goal is not the maximum cost reduction in itself, but the achievement of maximum cost superiority over competitors. A company with experience in cost reduction successfully implements a cost leadership strategy. But […]
Tag: Product
"Biological approach" to the classification of competitive strategies (according to the theory of A.Yudanov)
A well-known Russian expert on the theory of competition A.Y. Yudanov emphasizes that since the theory of market competition was born relatively recently, it does not have a generally accepted terminology, and almost every researcher uses his own system of concepts. But the terminology associated with the competition of living organisms is well developed in […]