In 1985, in the work “Competitive Strategy”, M. Porter introduced the concept of universal strategies and identified three main types of strategy: cost leadership, differentiation, focus. Table 2 Resource requirements by component Porter Matrix Competitive advantage Low costs Differentiation Area of competition Broad Purpose Cost leadership Differentiation Narrow purpose Focus on costs Focus on differentiation […]
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Modern Schools of Strategy
Currently, there are various areas in science, which, while sharing common basic principles, nevertheless, place research accents in different ways, highlighting certain methodological priorities. Such areas are called scientific schools, in the case of the theory of strategic management – schools of strategic management. In the literature of recent years, the most thorough analysis of […]