Economic growth: concept, goals and its measurement

Economic growth is understood as  a process characterized by an increase in the mass of goods and services created in accordance with the volume and structure of emerging social needs. The root causes of the progressive development of the economy lie in the complex and contradictory links between social production and its ultimate purpose – […]

Strategy for industry leaders

The competitive positions of industry leaders are either much stronger than those of others, or dominant. Leaders are well known in the industry and use tried and tested strategies (lead by cost or through differentiation). Prominent industry leaders include Anheuser-Busch (beer), IBM (computers), Microsoft (software), McDonald’s (fast food restaurants), Gillette (shaving accessories), Campbell’s Soup (concentrated […]

Competition in segmented industries

In some industries, there are hundreds and even thousands of small and medium-sized companies, none of which owns a significant market share [44 ch.9]. The main difference between the competitive situation in fragmented industries is the absence of industry leaders with a large market share or a recognizable trademark. Typical segmented industries include the following: […]