Unlike the previous one, the second approach does not require measuring utility in any quantity. The consumer here can compare the usefulness of individual goods or a set of them and order them according to the degree of preference. The theory of the optimal choice of the consumer proceeds from the fact that he exercises […]
Tag: Consumers
Strategic problems of the company
The purpose of this phase of the analysis is to identify strategic issues that may prevent the company from achieving success. The solution of this problem involves the generalization of the results of the analysis of the company’s position and the analysis of the industry and the competitive environment. All serious problems of the company […]
Reasons for changes in the structure of competition and the external environment
Each industry has its own development trends and its own characteristics. Industry conditions and competition change under the influence of various forces and factors. The main drivers of competition are: changes in the long-term trends of economic growth of the industry; changes in the composition of consumers, the introduction of new products; entering or leaving […]