Defensive strategies to protect competitive advantage

The main goal of the defensive strategy is to protect the competitive advantage and strengthen the position of companies Any company can become an object of attack from competitors, from both newcomers who want to enter the market, and existing players seeking to strengthen their positions. The purpose of the defensive strategy is to reduce […]

The concept of strategy, competitive strategy

The word “strategy” comes from the Greek strategos, “the art of the general.” The military origin of the term should come as no surprise. It was strategos that allowed Alexander the Great to conquer the world [10 p.257]. In the military, this concept also means “plan to defeat the enemy”, “the art of military management”. […]