Assessment of the strengths and weaknesses of the company and its external capabilities and threats is usually called SWOT analysis (Strengths, Weaknesses, Opportunities, Threats – respectively, strengths, weaknesses, opportunities, threats). This analysis allows you to quickly assess the strategic position of the company. The general principle states: when developing a strategy, it is necessary to […]
Tag: Costs
Effectiveness of the company's current strategy
To assess the existing strategy, it is necessary to return to the concept of strategy. First of all, it is necessary to assess the main directions of the company’s competition: by costs or by differentiating its goods, serving a wide group of consumers or a narrow niche of the market. The strategy is also influenced […]