Low-cost strategies

In the event that most buyers are sensitive to price, companies try to lead in costs, increasing efficiency and reducing costs. The strategic goal is not the maximum cost reduction in itself, but the achievement of maximum cost superiority over competitors. A company with experience in cost reduction successfully implements a cost leadership strategy. But […]

Stages of development of competitive strategy

Strategy means the choice of the company’s development paths, markets, methods of competition and doing business. The process of developing and implementing the strategy consists of five interrelated tasks: Formation of a strategic vision for the future of the company. In other words, determining the long-term development prospects, formulating the future image of the company […]