As a result of solving the problems of optimal choice, it is possible to trace the relationship between changes in the price and income systems of a group of consumers, on the one hand, and the demand of this group for goods and services, on the other; and thus construct an optimal demand function. In […]
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Differentiation strategies
In situations where consumer requests and preferences due to their diversity cannot be satisfied with standard products or the previous composition of sellers, differentiation strategies are applied. For successful differentiation, the company must study the requests, behavior, preferences of customers and their idea of the consumer value of the goods. After that, the company adds […]