The third stage in the development of sociology

The third stage (from the mid-80s to the present) is the period of registration of economic sociology as a science of the mechanisms of communication between the economy and: society (T. I. Zaslavskaya, N. M. Rimashevskaya,R. V. Ryvkina, L. Y. Kosals), as well as the sciences of certain forms of human economic behavior in the […]

Focused (niche) strategies

Unlike differentiation and cost leadership strategies, focused strategies focus on a narrow market segment. The target segment, or niche, is determined by the geographical location or special requirements for the use of the product or its characteristics imposed by this market segment. The goal of a focused strategy is to meet the needs of the […]

Reasons for changes in the structure of competition and the external environment

Each industry has its own development trends and its own characteristics. Industry conditions and competition change under the influence of various forces and factors. The main drivers of competition are: changes in the long-term trends of economic growth of the industry; changes in the composition of consumers, the introduction of new products; entering or leaving […]