The strategy is focused on providing customers with more customer value for the same money. The goal is to offer the consumer a product of high consumer value that meets his expectations for the main consumer properties and exceeds his expectations in price (based on the price that competitors request for a product with similar […]
Tag: property
Differentiation strategies
In situations where consumer requests and preferences due to their diversity cannot be satisfied with standard products or the previous composition of sellers, differentiation strategies are applied. For successful differentiation, the company must study the requests, behavior, preferences of customers and their idea of the consumer value of the goods. After that, the company adds […]
Imperfect Competition Theory
The English economist A. Pigou at the beginning of the XX century came to the conclusion that the monopolization of the economy and external effects can seriously disrupt the impact of competition on the efficiency of the economic system. The result is a discrepancy between individual and public interests, a decrease in the level of […]